The Filmmaker
Marty Jackson
director & producer
A Jewish filmmaker born in New York, Marty has called Berkeley home for over forty years, bringing more than three decades of Bay Area corporate and food video production experience to the project. He began documenting Emily Winston's journey when Boichik Bagels was but a gleam in her eye.
It began in 2018 at a Peet’s Coffee shop in Berkeley. Marty had just returned from New York with a suitcase full of bagels when he overheard Emily interviewing an employee for her fledgling bagel shop. That chance encounter planted a seed.
What started as a local story became a detective story spanning continents, from Instagram discoveries of artisans in Shenzhen and Lima to BagelFest connections in Dallas and Mexico City.
CREATIVE TEAM
- Executive ProducerJanis Plotkin
- Consulting ProducerHeidi Reinberg
- Director of PhotographyAshley James
- EditorKen Schneider ACE
FEATURED INTERVIEWS
- Founder, Boichik BagelsEmily Winston
- Founder, Noah's BagelsNoah Alper
- Organizer, BagelFestNew York &Los AngelesSam Silverman
- CEO, Krakow JewishCommunity CenterJonathan Ornstein
How It Started
A conversation
overheard
in Berkeley.
2018 · Peet’s Coffee shop
Filmmaker Marty Jackson, an ex-New Yorker who’d just returned from JFK with a suitcase overweight with bagels, overheard Emily Winston interviewing her first employee. She was opening a place called Boichik Bagels, that sold authentic tasting New York Bagels.
He knew immediately he’d found the story and decided to make a Bagel documentary. Three years later, The New York Times would declare Emily’s bagels the best in America. Marty’s lens then followed the bagel from Berkeley to BagelFest in New York, then onward through Instagram threads to bakers in Mexico City, Plymouth, Lima, and back to where it all began: a stone oven in Krakow.
A $5.58 billion global market. 205 million Americans a year. And no one had ever told the whole story.